Bananas
Posted by fazeer on 19 June, 2008
Ever wondered why bananas are so cheap in Europe and North America, even though they are grown thousands of kilometres away. And why is there only a single variety on sale, while there are more than a thousand of them? This fascinating article in the NYT by Dan Koeppel, author of “Banana: The Fate of the Fruit That Changed the World”:
That bananas have long been the cheapest fruit at the grocery store is astonishing. They’re grown thousands of miles away, they must be transported in cooled containers and even then they survive no more than two weeks after they’re cut off the tree. Apples, in contrast, are typically grown within a few hundred miles of the store and keep for months in a basket out in the garage. Yet apples traditionally have cost at least twice as much per pound as bananas.
Americans eat as many bananas as apples and oranges combined, which is especially amazing when you consider that not so long ago, bananas were virtually unknown here. They became a staple only after the men who in the late 19th century founded the United Fruit Company (today’s Chiquita) figured out how to get bananas to American tables quickly — by clearing rainforest in Latin America, building railroads and communication networks and inventing refrigeration techniques to control ripening. The banana barons also marketed their product in ways that had never occurred to farmers or grocers before, by offering discount coupons, writing jingles and placing bananas in schoolbooks and on picture postcards. They even hired doctors to convince mothers that bananas were good for children.
Once bananas had become widely popular, the companies kept costs low by exercising iron-fisted control over the Latin American countries where the fruit was grown. Workers could not be allowed such basic rights as health care, decent wages or the right to congregate. (In 1929, Colombian troops shot down banana workers and their families who were gathered in a town square after church.) Governments could not be anything but utterly pliable. Over and over, banana companies, aided by the American military, intervened whenever there was a chance that any “banana republic” might end its cooperation. (In 1954, United Fruit helped arrange the overthrow of the democratically elected government of Guatemala.) Labor is still cheap in these countries, and growers still resort to heavy-handed tactics.
The final piece of the banana pricing equation is genetics. Unlike apple and orange growers, banana importers sell only a single variety of their fruit, the Cavendish. There are more than 1,000 varieties of bananas — most of them in Africa and Asia — but except for an occasional exotic, the Cavendish is the only banana we see in our markets. It is the only kind that is shipped and eaten everywhere from Beijing to Berlin, Moscow to Minneapolis.
By sticking to this single variety, the banana industry ensures that all the bananas in a shipment ripen at the same rate, creating huge economies of scale. The Cavendish is the fruit equivalent of a fast-food hamburger: efficient to produce, uniform in quality and universally affordable.
Here is some advice on banana peeling (HT to With Gravity Blog).
